Lakrids by Bülow

This is the story of the world’s smallest licorice factory and one man’s desire to make the whole world fall in love with liquorice.

Born into a family of entrepreneurial spirits, Johan Bülow always knew, that he wanted to create something special. He threw his passion and attention into licorice – a Scandinavian favorite that he felt was underappreciated and deserved to be taken seriously. He put in the hours and learned the craft the hard way, and by 2007 he was ready to cook, roll and cut his very first product.

Johan decided that he wanted to explore the potential of gourmet licorice even further, and decided to coat his licorice in chocolate, which has long been a popular treat in Iceland. In Denmark, people were at first sceptical about the idea, but soon the first chocolate-coated gourmet licorice, A - THE ORIGINAL, saw the light of day. A gluten-free sweet licorice core, coated in exclusive milk chocolate and rolled in fine licorice powder.